About Us
Unusual Group is reinventing how agencies grow and exit, through minority investment, AI transformation expertise, and a collaborative founder network. Unusual Group empowers agencies to scale sustainably, retain independence, and achieve higher exits, faster.
Founded by Luke Tobin, best known for Digital Ethos multimillion-pound exit, Tobin is a trusted advisor to agency leaders and is widely recognised as a leading voice in entrepreneurship and M&A innovation.
Agencies interested in learning more about partnership opportunities can visit
unusualgroup.com or contact hello@unusualgroup.com
Press releases
Unusual Group’s 2025 Study Analysis Reveals ‘The Imperfection Signal’ as...
Unusual Group today announced the term, ‘The Imperfection Signal’ . The term is derived from the consultancy’s analysis of three key 2025... read more
24.11.2025 • By Unusual Group
